ADVISORY BOARD MEMBER, NDC
Strategic Executive • Innovative • Branding & Communications • Multicultural Strategy • Principal at Links G- Consulting • Public Affairs Strategist at CONDISTA
Iris Gonzalez is the Executive Public Affairs Strategist for Condista Networks, the leading provider of top-rated TV networks and VOD content in the U.S. and Latin America. In this role, she is responsible for proposing and overseeing the strategy and execution of various advocacy programs, monitors and assesses legislative and regulatory developments, offers insight and support of major public policy initiatives, as well as delivering long term value to clients and business partners, for Condista Networks; Kids Street, a dual language (English/Spanish) children's television network that provides fun, entertainment and learning opportunities for children (3-7 years old) and families, and Inglés para Todos, an innovative network dedicated to teaching English as a Second Language (ESL). In addition, she is focused on increasing Condista Networks subscriber base.
Gonzalez has been instrumental in securing the launch of Kids Street and U-Learn Networks with new affiliate partners, and has most recently, successfully organized and executed Condista’s public affairs event in the U.S. Congress “Pay TV and Minority Owned Media – Challenges & Opportunities in Today’s Marketplace.” The Pay TV and Minority Owned Media campaign was honored by Cablefax in the Public Affairs category. She continues to lead the conversation and initiatives to encourage investments in unique, minority owned programming outlets that add value to enterprise and to consumers.
Gonzalez is also the Principal at Links-G Consulting, a boutique Public Affairs firm that offers high level public affairs strategies, facilitates strategic alliances, and provides branding, community, and media relations initiatives to successfully achieve results.
Gonzalez has extensive experience in media relations and the telecommunication industry.
Most recently, Gonzalez worked for Charter Communications where she was responsible for advocating public policy issues on behalf of the corporation that impact the business and constituencies. In this role, she developed and implemented a strategic plan that engaged and mobilized external support, built and expanded relationships and alliances at all levels of government, developed public awareness initiatives, and educated the public to grow grass roots support.
Prior to her role at Charter Communications, Gonzalez served as Corporate Director for Multicultural Strategies for Bright House Networks. Gonzalez was responsible for spearheading the company’s multicultural efforts by identifying and meeting the needs of the company’s customers and employees, while working in partnership with other department leaders, to retain and build loyal customers, enhance and strengthen brand awareness, and increase sales and products penetration within the international community.
Gonzalez joined Bright House Networks in 2005, with prior experience in sales, marketing, and public relations for the Spanish broadcaster, Telemundo, in Tampa, Florida. August 2020
Gonzalez’s professional affiliations include the National Association of Multi-Ethnicity (NAMIC), Cable and Telecommunications Association for Marketing (CTAM), and Women in Cable and Telecommunications (WICT).
She received a Bachelor of Science in Business Management from the University of South Florida. She is also an alumna of the 2013 National Association of Multi-Ethnicity (NAMIC), Executive Leadership Development Program (ELDP), Darden School of Business.
Gonzalez was appointed in 2015 by Florida Governor Rick Scott to the Board of Trustees for Florida Virtual School (FLVS) and served as the Vice-Chair for the Board of Directors of the Florida Virtual School Foundation. Iris serves on the board of directors for the Youth Empowerment Alliance which advocates for global literacy.
Iris has also been recognized by Cablefax Magazine as one of the most Influential Multi-ethnic Executives and CableFax Magazine’s Most Powerful Women 2020 in regulatory.